Thursday, 1 July 2010

Women prefer bonds

A few months' ago, I wrote a post about Japanese women and their attitude to money.  I was intrigued that Japanese women generally have control of their household's budgets, giving their husbands pocket money, and being keen, if conservative, savers.  As a follow on, I have just read an article about an advertising campaign for government bonds in Japan, in which a young Japanese woman states her preference for men who invest in government bonds. 'Playboys are no good', she says.

1 comment:

  1. Makes you wonder what sort of advertising campaign they'd have over here or in the US in the same sort of way. "National Savings are awesome, says cast of Skins." "Government bonds are so attractive, says Carrie from Sex in the City."